The Top Mistakes To Avoid When Building A Social Media Brand

Social media is a great way to connect with potential customers, but it can also be tricky to master. As with any marketing tool, you need to figure out how best to use social media with your brand so that you're getting the most out of it. To do this, we have compiled some tips and tricks for making sure you're not making any common mistakes when building your own social-media brand.

Not Posting Regularly Enough

Posting regularly is important. But how often you post depends on your industry and audience. For example, if you're in the entertainment industry, posting once or twice a week might be enough to keep fans engaged. However, if you're an attorney who specializes in immigration law and serves a clientele that's spread across the country (or even internationally), then it would make sense for them to post more often--perhaps three times per day!

Asking yourself these questions will help determine how much content creation is needed for each platform:

• How often does my audience expect me?

• What does my competitor do?

Using a Profile Picture That Doesn't Represent You

You want to be sure that your profile picture represents you. If you're a business, use your logo. If you're an individual, use a picture of yourself. If you are an individual with a business, use both the portrait and logo together (or the other way around).

This is important because people want to know who they are connecting with on social media--and if they don't recognize either image from their own lives or experiences online, it can leave them feeling disconnected from what they see in front of them--like watching TV without sound!

Not Adding Hashtags

• Use hashtags to make your posts more discoverable. Hashtags are an easy way to get in front of new people and broaden the reach of your content, so don't ignore them!

• Hashtags can help you reach a wider audience. If you're interested in connecting with people who aren't following you yet, try using relevant hashtags on posts that relate directly or indirectly to what they're looking for so they'll see it when searching for those topics online--and possibly even follow back after liking what they see!

• Hashtags can help you get more likes and comments than usual because people who use them often end up seeing more engagement from their own followers as well (which means more exposure). So if someone tags their post about cats with #cutecatsanddogs, then other users might click through just because they want some cute animal photos too... And if they see something funny while browsing through all those pics? They may also find themselves liking/commenting on one of yours later down the line too!

Only Posting About Other Things, Not Your Own Business

You're building a brand, and you want people to know about it. But how do you make sure that they do? If you're only posting about other things, not your own business, then there's no way for them to discover what you do or how awesome it is.

There are a few things that can help with this:

• Don't post too much promotional content; find balance between personal and professional posts so that users aren't overwhelmed by sales pitches.

• Be consistent in posting frequency and times of day/week when people are most likely online (see below).

• Use hashtags on Instagram so that users can find related content easily within their feeds--this makes it easier for them to discover other accounts they might like as well!

Not Having a Call-To-Action In Each Post

The call-to-action (CTA) is the most important part of your post. It should be clear and concise, relevant to the post, easy to understand and complete.

Here's an example: "Like this post if you think it's funny! Tag a friend who would like it too!"

The CTA should always be at the end of your social media posts because when people read something interesting or funny on their feed they are more likely to click on it than if there was no CTA at all.

Not Taking Advantage of the Full Size of the Post Area on Instagram

You're probably used to uploading images and videos on Instagram that are 640x640 pixels. But did you know that there's more space available for posts? The full size of the post area is 940x640 pixels, which means you can fit in more of your awesome content without having to crop out any important parts!

For example: if I were trying to fit my cat into this image, I would have had no choice but to cut off its head or feet (and trust me--you don't want those things going missing).

But with social media being such a visual platform nowadays, it's important not only for us but also our followers too--and even their followers--to see as much detail as possible in each post we make so they get excited about what we're sharing with them.

Skipping the Strategy Behind a Facebook Page for your Business

You need to have a strategy. It's not enough to simply set up a Facebook Page, or even build a large following on Instagram. You need to know what you want from your social media channels and how you will get there. The first step in creating this kind of plan is deciding which platforms will be most effective for your brand and determining the type of content that will resonate with those audiences.

Once those decisions are made, you can develop specific goals for each platform based on the type of content being shared there--and then figure out how much time and money it will take (or save) for someone to produce that kind of content on an ongoing basis!

Not Using Your Full Name

One of the most common mistakes people make when building their social media brand is not using their full name on all platforms.

You should use your full name on every platform, including:

• Facebook and Instagram (and other social media sites)

• Business cards and other marketing materials

• Email signatures

It's important to remember that social media is an extension of your brand, rather than just another way to promote it.

When you're building a social media brand, it can be easy to see it as just another marketing tool. But remember: Social media is about relationships. And the best way to build those relationships is by engaging with customers, not selling them something.

Don't treat social media as just another place where you can promote your products and services; treat it like an extension of your existing business model--a way for customers and potential clients alike to get more information about who they're buying from (and why).

You can't build your brand on social media without putting some thought into it. You have to consider who you're talking to, what they want to hear and how they want it delivered. The good news is, you don’t have to do it alone. Let us worry about your social media presence, so you can focus on running an amazing business!

xo, Peacock Marketing